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创业思想与行动^®：The ET&A session will explore entrepreneurial thinking and how it impacts behaviors that lead to entrepreneurial action. We will emphasize entrepreneurship as a way of thinking and acting that goes beyond the traditional discipline boundaries as we know them today. Examine how entrepreneurs act under increasing levels of uncertainty. There are often two choices when preparing to navigate an uncertain future. You can predict what will happen in the future or you can create the future. We’ll talk about the need to be able to do both.

发展有力的想法：This session identifies an iterative process for launching a venture focused on market tests and experimentation in the marketplace. This approach combines both the creation and prediction sides of Entrepreneurial Thought & Action^®确定低成本测试机会，从测试中学习，然后重塑进行下一个更大测试的机会。

Designing Your Business Model:This session introduces design thinking as an approach to entrepreneurial action and innovation. Design thinking is a resource for opportunity identification, product and service development, and venture strategy formulation. Using a video case, we examine a social venture through the lens of design thinking to consider challenges in creating value for customers/users and requirements when undertaking an innovation process.

Marketing for Entrepreneurs:本届会议是针对有兴趣开展新企业的人的实用指南，是跨学科的，将涵盖从战略营销到财务和领导力等主题。参与者将在完善业务计划，阐明机会的价值主张并制定战略以在现实的背景下取得持久成功的战略，从而获得动手指导和指导。

增加资源：新企业或现有公司追求新的opportunities typically require resources. Entrepreneurial finance looks at the type of funding sources available at different stages of a venture’s life. Financing events occur in stages and are matched to milestones the venture plans on achieving. New ventures run into trouble when they are undercapitalized, but counter-intuitively, also can have problems when they are overcapitalized. This session will examine the interplay between capital needed, valuation of the organization, and strategy.

Managing Growth:参与者将研究与企业家管理和增长相关的挑战和机遇。我们将重点关注高增长所有者/经理的决策，以认识和选择机会，获得和分配资源，挑战和指导人员，以及将个人目标和公司策略调整以改变个人业务状况。在此过程中，参与者将研究准备公开的公司的管理挑战。

谈判：This session explores the many ways that managers and entrepreneurs think about and practice conflict resolution—with peers, bosses, subordinates, suppliers, customers, outside agencies, friends, neighbors, and even family members. Even though many workplace interactions are not defined as a formal “negotiation,” this skill is both a critical managerial capability and the foundation of successful conflict resolution in daily life. The session features active participation in negotiation simulations and exercises, as well as thoughtful application of theory. Participants will have the opportunity to learn more about their negotiating preferences and the consequences of the choices they make. In addition, they will be asked to accept and offer feedback on negotiation behavior that they demonstrate and observe.

电力投球：这个结论会议整合了该计划的内容和经验。学生制作的火箭球场受到教职员工和同龄人的批评。目的是加强学生的风险概念，解决价值主张，业务模型，行动计划/未来计划的实验以及资源需求。

创业思想与行动^®—Innovation & Creativity:创业思想与行动^®best describes the mindset and behaviors of entrepreneurs who can think and act not only as a rational scientist, but also as someone who can lead and navigate creatively in uncertain environments. Entrepreneurs understand that the traditional scientific method of analyzing and then acting does not always work when faced with business problems in an environment that has high levels of uncertainty. It requires a mode of thinking long popularized by serial entrepreneurs and innovators—to act, learn, and build. This is the essence of ET&A™—to act your way into tackling unknown problems with unknown solutions.

The Entrepreneurial Journey—Start to Scale to Exit:在全球范围内，最常见的融资企业家企业是家人和朋友。尽管这些是很棒的起点，但这些形式的资金并没有真正带来其他关键资源，即人才，商业网络和指导。此外，筹集外部融资的能力通常可以验证这个想法，并将想法转换为机会。最重要的是，这使企业家团队踏上了纪律严明的道路，可能是最终退出的。了解这一旅程是建立可扩展业务的关键。

创新动力和破坏：创新非常民主。资源很少的初创公司能够破坏拥有大量资源的现任公司。我们已经看到这在几乎所有行业中都发生了。了解这种现象的细微差别对于企业家即使在最具挑战性的行业内部进入和发展也非常有帮助。在某些情况下，现任者可能会对新进入者做出积极的反应。但是，在大多数情况下，企业家有能力保持在雷达之下或胜过现有企业。

Business Model Innovation—Borrowing from Other Industries:One of the most prevalent forms of innovation is cross-industry pollination of ideas and solutions. Yet, business school students are very reluctant to copy and replicate successful business processes and models. This usually stems from their academic training and obsession to find “unique” business value propositions and to constantly innovate and change things.

Growing Pains—The Challenging Path to Increase Valuation:This session explores the challenges and opportunities associated with entrepreneurial management and growth. We will focus on the decisions of high-growth owners/managers in recognizing and choosing opportunities, obtaining and allocating resources, challenging and directing personnel, and adapting personal goals and corporate strategies to changing personal business conditions. There are a myriad of important issues for rapidly growing companies, including building leadership capabilities, forming early-stage strategic alliances, learning how to compete in a complex marketplace, establishing and communicating vision, cash planning, and maintaining the entrepreneurial spirit in a growing organization.

Digital and Agile Marketing for Startups:Over the last decade, the landscape of marketing has shifted significantly toward digital tools and agile methods. Starting with the foundational aspects of segmentation, targeting, and positioning, this session will examine the penetration of these tools and methods into a variety of marketing activities like attracting, retaining, and building individual relationships and managing customer communities.

Scaling-Up Operations—Building Deep and Distinctive Capabilities:The world does not have a startup problem. It has a scale-up problem. For instance, only about 10% of nearly 6 million firms in the U.S. have more than 20 employees. In Brazil, 99% of all firms have less than 50 employees. There are many benefits for enterprises to scale—they innovate more, they are more productive, they pay better employee benefits, etc. Luckily, one can learn the methods and the tools and acquire the skills to scale. Finally, at the firm level, all entrepreneurial ventures are about constantly pivoting from one business model to another until they find the one that can be profitably scaled.

“鲨鱼坦克” - 吸引资源和资金的机会：“鲨鱼池”是一个非常受欢迎的电视真人秀the U.S. Many Babson students—including David Zamarin '19, Abby Speicher MBA'15, and Jamie Siminoff '99—have pitched their entrepreneurial ventures on "Shark Tank" and some have received funding from famous investors on the show. The entrepreneurial journey of finding the innovation opportunity, articulating the opportunity, and finding resources is a process that all entrepreneurs have to undertake. During Babson Build, all participants will work in diverse teams to identify, filter, develop, and articulate an entrepreneurial opportunity. This will culminate in a 10-minute “Shark Tank”-style presentation to the entire audience at the end of the week.