Strategic Planning and Management in Retailing

Strategic Planning and Management in Retailing

在全球零售市场零售业的战略规划

The global retail industry is continuing to evolve and become increasingly competitive. With technology, change in consumer behavior, globalization, and consolidation, a data-driven retail strategy is more important than ever. Retail leaders must focus on strategic management in retail and be data-driven to survive and thrive in the industry.

Strategic Planning and Management in Retailing helps you develop the effective strategies needed to lead a high-performing retail business.

学习基本技能

  • 使用生产力分析和财务建模的战略增长计划,包括用于在零售方面建立竞争优势的专有模型
  • Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
  • Develop and implement enhanced merchandising management and assortment strategies

谁应该参加

  • Senior retailers who are seeking new methods for growing successful brick-and-mortar stores.

程序详细信息

What You Will Learn

Discover the best methods to win in the highly competitive retail sector.

Topics include:

  • Core concepts and determinants of high-performance retailing
    • Eight Ways to Win in Retailing: a proprietary model for building a competitive advantage in retailing
  • 零售财务和生产力策略以及高性能零售的度量
    • How to apply multiple strategic and financial models to your business
    • Merchandise planning and analysis
    • Frameworks for integrating your business
  • Strategic market planning, research, and implementation
    • Evaluation and discussion of relevant retail case studies developed by the program faculty

“该计划在理论,案例研究和业务策略的实际应用中非常出色。教师的知识和专业知识非常明显。”- 总经理科林·彼得斯(Colin Peters)Swan Valley Consumers Cooperative Ltd.

Faculty

您将向世界知名的教师学习,他们为课堂带来相关经验和研究。他们教授,指导和成长数百名成功的零售领导人。

Faculty for Strategic Planning and Management in Retailing include:

  • Lawrence Ring, Chancellor Professor of Business and Executive MBA Alumni Professor of Executive Education, Raymond A. Mason School of Business at William & Mary
  • 罗纳德·赫斯, Associate Professor of Marketing, Raymond A. Mason School of Business at William & Mary
  • 约翰强烈, CSX Professor of Finance and Economics, Raymond A. Mason School of Business at William & Mary

We continually update program content to best serve participant needs. Faculty may vary.

计划折扣

beplay平台下载巴布森校友享受巴布森高管教育计划的折扣。

Babson Expaive Education的参与者,我们的公beplay平台下载司合作伙伴计划的成员以及过去的参与者也可以享受折扣。

Please电子邮件雷切尔·克雷恩(Rachel Crane)for more information on discounts.

Deadlines

Registration deadline is March 10, 2022.

早期注册定价将适用于2022年1月10日终止的注册。

Questions?

接触Rachel Crane, Sr. Director Business Development or call +1-781-239-4349

What is included in the program fee?
The program fee includes your tuition and program materials. In most cases, meals during the program are included. Some programs include accommodations. Travel and personal expenses areincluded (such as alcoholic beverages consumed with meals, telephone, and other incidentals).

有什么可用的住宿,如果我需要早点到达或晚些时候到达怎么办?
Please check the webpage for the program you are attending for information regarding what accommodations are included in your program fee.

Rooms are at theBabson Executive Conference Center, where the program will take place. They are not dorms.

If you wish to arrive before the program begins or extend your stay, please email预订或者call +1-781-239-5816 to check rates and availability. Guests are responsible for the cost of extra nights.

办理入住时间:下午4点

退房时间:上午11点

Amenities include complimentary Wi-Fi, fitness center, billiards, campus walking trails, dining room, lounge, and 24-hour access to a beverage break station.

What should I do if I have dietary restrictions?
We are happy to help make accommodations for all dietary needs. Our food options allow for most food restrictions. Please let your program manager know if you have specific needs, once you have registered.

What should I wear?
Business casual is appropriate for classes and activities at the Babson Executive Conference Center. As classroom temperatures can vary, we suggest layered clothing.

What is the closest airport?

Boston Logan International Airport是距巴布森学院(Babson College)最近的beplay平台下载beplay平台最稳定机场(距中心约15英里)。旅行时间可能会根据一天中的时间而有所不同。

What is the best way to get to the conference center from the airport?
到达会议中心/大学的最佳方法是使用乘车应用,安排私人汽车/货车服务或乘坐出租车。附近也有通勤铁路和地铁站,但是需要私人交通和巴布森学院之间的私人交通。beplay平台最稳定beplay平台下载

Car Services
韦尔斯利Carriage—A local Wellesley company (shared or private van/car service available)

GO Boston Shuttle- 使用促销代码:Babson(共享或私人面包beplay平台下载车服务)

骑士机场豪华轿车- 使用小组代码:Babson(仅beplay平台下载私家车或私人货车服务,适用于三到10的团体)

Taxis
Taxis are available at each terminal ofBoston Logan International Airport. The cost is approximately $60–$100 USD per trip, and it will take 30–60 minutes to travel to/from Babson depending on traffic and tolls.

当地出租车
Veterans Taxi
+1-781-449-8294

韦尔斯利Transportation Service
+1-781-235-2200

MBTA Commuter Rail
The closest commuter rail stations are Wellesley Hills and Route 128/Westwood. Private transportation is needed between stations and Babson College.

MBTA Subway
The closest subway station is WOODLAND T on the Green Line. Private transportation is needed between the station and Babson College.

When is payment due and what types of payment do you accept?
For in-person programs, payment is due in full 60 days prior to the start date of the program.

如果您注册具有早期注册率的程序,则应在早期注册日期之前付款。请查看您要参加的早期注册日期的程序的网页。

We accept credit card, check, or wire transfer payments.

Payment plan options are available for our in-person courses for individuals. For more details, please reach out to Rachel Crane at rcrane@babson.edu or +1-781-239-4349.

Do you offer discounts?
Discounts on Babson Executive Education courses are available for the following:

  • Alumni of Babson College (undergraduate or graduate)
  • Members of our Corporate Partner program
  • Parents of current Babson students
  • Groups of three or more registering at the same time
  • Babson Executive Education’s certificate enrollees*
  • Past participants of Babson Executive Education programs

Please email Rachel Crane at rcrane@babson.edu for more information and for discount codes before registering. In addition, please note that discounts cannot be combined.

*Excludes Founder’s Finance

What will I receive upon completion of the program?
Each program participant receives a certificate of completion. We invite participants to add the program to their LinkedIn profile. Note that a certificate will not be provided if there is insufficient evidence of participation.

您是否有针对非英语参与者的翻译?
我们没有在程序中提供翻译。尽管我们不需要TOEFL,但所有Babson高管教育课程均以英语教授,因此您会说,阅beplay平台下载读和写英语是一种先决条件。

国际旅行者需要哪种类型的签证,您会提供签证邀请函吗?
International travelers will need to obtain aB-1 temporary business travel visa. Once you have registered and paid in full, contact the program manager to provide you with a visa invitation letter.

What is your cancellation policy?
必须以书面形式向巴布森高管教育提供注册更改。beplay平台下载请参阅以下时间表以获取有关退款,取消,替代和转让的详细信息:

  • 如果要求在计划开始日期之前30天或更多,则面对面计划:
    • Cancellations receive a 100% refund
    • Substitutions* are subject to a $250 administration fee
    • One-Time Transfer* subject to a $250 Administration Fee (must be utilized within a one-year period)
  • 14–29 days prior to the program start date for in-person programs:
    • Cancellations receive 50% Refund Provided
    • Substitutions* subject to a $250 Administration Fee
    • 一次性转移*不允许
  • 13 days or fewer prior to the program start date for in-person programs:
    • Cancellations do not receive a refund
    • Substitutions* are not allowed
    • 一次性转移*不允许

*Substitutions and transfers are subject to approval to ensure that participants and programs are suitable.

Why Babson Executive Education?

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.

我是一个玩具R我们的孩子,但我已经长大了!

我是一个玩具R我们的孩子,但我已经长大了!

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